With the explosion in the number of digital displays in public spaces – public transport, sales outlets and cash machines – digital outdoor advertising, or digital out-of-home advertising, is booming. It is now one of the most effective ways of delivering an advertising campaign as it offers all the following advantages:
- interactive touchscreens;
- flexibility, as its contents can be easily be adapted to suit a particular public or time of day;
- proximity, making it the ideal way to deliver local advertising campaigns;
- fitness for purpose: screens in large specialist retailers (DIY, cosmetics, gardening, etc.) mean that advertisers can reach their target market directly.
Since it was set up, AllTheContent has been able to offer advertisers turnkey solutions:
- content creation and real-time updating;
- delivery to your preferred device, in your required format (XML, RSS…).