Satellite and digital TV channels the world over are trying to square the circle. They need to supply ever more programmes and increase advertising revenue at the same time as controlling costs. AllTheContent came up with a TV package to help them meet this challenge. With our HDV technology and digital content, we can supply broadcast-quality contents at some of the most competitive prices on the market.
We have a full range of services for TV channels and broadcasting services: ready-to-air programmes, customised production and live streaming, so that continuously broadcasting channels can now fill all their programming slots.
We have the ability to handle all the tasks associated with setting up a television channel. We can take care of a TV channel in its entirety, from project management, the creation of program grids, content production and providing the appropriate content license. We can also provide you with the necessary specialised personnel who can operate these program grids and create a relationship with your target audience.
Our team can also take care of the technical aspects of your TV and ensure its diffusion on cable, on the web and via other broadcasting services.
With our network of internal and external producers, as well as our technical resources, we can produce for you all types of programs.
Our team has the experience in the creation of various program types, short or long programs, special programs, in a set or based on a real situation. We can provide programs on different thematics.
Thanks to our extensive network of content producers, we can produce for you all types of reportage.
We have an extensive global network and can provide you with an onsite production team. Onsite presence of content producers and cameramen makes it possible to fully understand the local market, the specification of the audience which guarantees a higher quality of produced content and is cost effective.
In order to ensure a supply of quality content, we can provide you with a video newsfeed. Video content is delivered to you in a ready to use version and is easy to implement without adding additional work for your team.
Client’s problem
Lancy is a commune in the canton of Geneva with more than 32 000 habitants, and is the 21st largest town in Switzerland. In 2009, its municipal authority wanted to set up its own local television channel to create an independent media organisation providing news that the citizens of the commune needed. It issued an invitation to tender, looking for the most suitable editorial ideas. AllTheContent won the tender.
AllTheContent's solution
AllTheContent submitted a balanced bid headed up by a team of media professionals. It included investigative and special reports, profiles and advertisements covering local political, cultural, sports, club, social and environmental news. This is what attracted the attention of the municipal authority. The project started in 2010 and the channel was officially launched on one September 2010 on cable and internet. In 2011, VOD content was also made available to tablets and mobiles. By late 2014, the channel had produced more than 1000 broadcasts covering all major issues affecting the commune. It managed to meet a dual brief: to cover current affairs and to provide audiovisual materials for the commune. The channel is now managed by our media group’s ‘Commu’Comm’ unit, and is available as cable television throughout the canton of Geneva.
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