Since the dawn of mankind, food is one of the most important elements of one’s life. It’s still the case today. Food retail is a huge industry, where demand is immense but the offer is even bigger.
Prices, packages, traceability, quality of sourcing, convenience or environmental values, all those aspects can serve as competitive differentiators.
With AllTheContent, we support food retailers in their communication targeted consumers with one core motto: information is an added value that increases sales. We support innovative retailers to enable them to share their values, to let everyone know about the quality provided, to help consumers make the most of the products they came for and let them discover new interesting offers. Digital or physical, our large base of indexed content can be delivered and licensed in various communication product, with a turn-key solution or not, with one measurable result: a higher turnover!
Do you buy products from local producers in your region? Do you apply an ethical charter? Does part of your offer contain organic and/or fair-trade products? Do you have specific values that are translated into your buying or selling strategy? We think everyone should know. By providing a smart mix of editorial content and bespoke photography, we provide you with a range of content to showcase what you do well. When speaking about local sourcing, we advice to rely on the image of the local producer and regional industry you work with, to make them proud while letting buyers put a human face on a product.
When the consumer is in your store, it’s a perfect moment to provide him with some physical material to bring home. Riche, colorful, for all kind of taste and nutritional needs, we license a huge database of tested recipes combining professional image, extensive list of ingredients and detailed step by step process. Postcards, flyers or high end cardboard print, of any relevant size for A7 to A4, are great communication services, truly useful, that enable your brand to make all the way between the store to the kitchen table.
Let your visitors know that you do more than selling… Provide them with the relevant information on where your products come from and practical information on how to use them. Letting more room that others products to express values, deliver related content and inform about current promotion, a consumer magazine – professionally, credible, interesting – is an effective key to pass your client’s door. And then stay on the kitchen table for a while. Recipes, cooking tips, reportage with producers, wine recommendation, kids games are among the most appreciate section in such print or digital (PDF delivered) products. A large part of the budget also is financed by ads, from your suppliers, yourself or from a third party.
Case Study: Le Guide Professionnel du Poissonnier
Case Study: Les Trohpées de l’Excellence Bio
Case Study: L’Atelier du Poisson
What if you had a short, easy “make your own sushi tutorial” playing at your fish corner, associated with related products (soy sauce, rice)? What about video recipes in your various point of sales adapted to your existing hardware and current shop presentation? We have the right content to give life on each section of your store (fruits, meat, fish, …). We may also provide you eye-catching content for your existing DOOH networks or in-store TV, in order to retain attention with high added value content to ensure that your commercial message is viewed.