With the explosion in the number of digital displays in public spaces – public transport, sales outlets and cash machines – digital outdoor advertising, or digital out-of-home advertising, is booming. It is now one of the most effective ways of delivering an advertising campaign as it offers all the following advantages:
- interactive touchscreens;
- flexibility, as its contents can be easily be adapted to suit a particular public or time of day;
- proximity, making it the ideal way to deliver local advertising campaigns;
- fitness for purpose: screens in large specialist retailers (DIY, cosmetics, gardening, etc.) mean that advertisers can reach their target market directly.
Since it was set up, AllTheContent has been able to offer advertisers turnkey solutions:
- content creation and real-time updating;
- delivery to your preferred device, in your required format (XML, RSS…).
Shared, non-exclusive, content allows you to have a flux of quality news at a relatively low cost. This service consists of:
- news of the day composed of an image and an explanatory text
- news in video, broadcast without sound with explanatory subtitles
- tickers composed of sentences summarizing the major news
The content is broadcasted in real-time. The presentation of the content is presented on a screen, divided into two parts, with a video and its associated news..
We can provide you with a stream of tailor-made content. Our service enables you to obtain content on preferred subject choice, according to the frequency of your needs and desired language.
Our Fillers & EverGreen content service is composed of photos, videos and quizzes related to the general culture. This service allows you to obtain thematic content, with a monthly, quarterly or annual update option.
AllTheContent has over ten years media and expertise on audience retention. We can offer strategic advice and solutions for your projects. Also, we can provide services set up with our partners, such as hardware and software supply.
Customer issue
Pharmatic is a Swiss market leader in business computing for pharmacies. Their cash register and stock control system with its 7-inch digital screens can be found in many offices in Switzerland. Pharmatic wanted to increase the added value of its software and help pharmacists build relationships with their customers. It needed to find news, health advice and weather forecasting services which combined high-quality content with professional therapeutic validation, a flexible licensing model and extended service delivery.
AllTheContent's solution
It set up automatic daily delivery of short items (160 characters max.) of health, beauty and wellness advice illustrated by eye-catching images, with delivery adapted to screen size and format. All advice is validated by healthcare professionals. The service also provides a regional weather forecast twice daily.