Corporate communication

We can produce your company newsletter. This document contains on average 1200 characters and is sent at regular intervals to a mailing list of subscribers. The newsletter tells subscribers about new products or services, forthcoming events, etc. Depending on your type of business and its levels of activity over the year, the newspaper can be produced at daily, weekly or monthly intervals. Finally, AllTheContent offers two ways of disseminating your newsletter :

• mailing of digital version only (e-newsletter);
• combination of digital version and hard copy.

A brief reminder of the newsletter’s “golden rules” to maximize its impact.

• Go for a short text that ideally takes less space than the illustrative picture, which must be clickable.
• Structure your point clearly and concisely in support of a sober, clear layout. Make such that the explicit title object, and use headings before each short paragraphs.
• Choose lowercase to uppercase, even for the title, and avoid exclamation points.
• Think about how often you make regular updates in order to establish an appointment with your readers.
• Customize your mail using the recipient’s first name.
• Involve readers to relate to them: run surveys, contests, ask their opinions, let them provide feedback.
• Consider hyperlinks to redirect your readers to a specific webpage for more information.
• To gain traffic and notoriety, create links to the URL for each issue of your newsletter.

AllTheContent can produce a 10-minute filmed interview for your company. This format serves a variety of purposes: to present your company, report on its activities, announce major projects, publicise the company’s dynamism, etc. Whatever the case, the decision to film an interview with a manager makes corporate discourse considerably more engaging. Video also helps add a human and personal dimension to what is said and brings speakers much closer to their audience. Depending on your precise needs, the interviews can be interspersed with extracts offering a corporate presentation of your business activity and can be recorded in your premises or at business events such as trade fairs. The videos are delivered ready for webcasting (Youtube, company website, social networks, etc.).

We can also produce a 15-minute audio interview for your company. Audio interviews allow you to tackle a subject that is important to you and which you feel needs to be communicated clearly in much greater depth. By choosing an audio interview rather than a written text, you can get much closer to your audience and have a much better chance of winning them over. Audio interviews are engaging and easy to understand. Once ready, the soundtrack can be posted on the internet and sites of your choice (company website, social networks, etc.)

AllTheContent can help you liven up your company’s Facebook page by posting your company’s latest news on a daily basis. These posts are designed (in tone, format, subject matter) to meet all the expectations of the users of the world’s leading social network. Each post contains approximately 600 characters. These posts will make your Facebook page rich and vibrant, and encourage your company’s Facebook friends to visit it more often and respond with comments, ‘likes’, etc. By daily posts, a practice which should be central to your community management policy, you can reliably build community and loyalty around your company.

AllTheContent can produce articles for publication on your blog, intranet or company social network, on any aspect of your company’s latest news that you care to choose. Each article contains an average of 1500 characters. This particular content is structured as follows: title, subtitle, description, introductory paragraph and main text. Hyperlinks can be added, to let readers be redirected to the web page of your choice. Images can also be bundled with the article, as can a logo or similar. Each article will naturally include the keywords you need to help your search engine optimisation.

Does your company publish an in-house or external magazine? Let us help you draft all or part of its contents. Each article, 1500 characters on average, will be structured like a genuine newspaper article and cover any aspect of your company’s latest news that you care to choose. We can produce this type of content in a combination of digital version and hard copy.

AllTheContent can produce a White Paper on the subject of your choice. White papers are market research studies with high added value. They are tailor-made for your company and you have exclusive rights. They comprise around 20 pages (or, on average, 70,000 characters) and contain objective information based on facts which can be used as a basis for:

• assessing the market with a view to taking a decision or changing policy direction;
• bringing visibility to a hitherto unexplored subject.

They can be a valuable corporate communication and marketing tool.

We can produce your press releases as and when required. Press releases contain an average of 1500 characters and are used by companies make specific announcements at particular moments in time. They are short, tightly focused texts, written in a neutral tone to inform content producers about something new or newsworthy at your company (forthcoming event, creation of the subsidiary company, new partnership, etc.). Press releases are generally disseminated more or less in real-time.

We can produce a ‘Director’s letter’ for your company. These letters are disseminated to your company’s employees (and potentially to external partners) at regular intervals and become a fixture in communications between :

• the company CEO and his or her employees;
• the president of a federation and his or her affiliates;
• a local government administrator and his or her public.

These letters, of 1000 characters on average, cover a different topic each time, depending on recent developments in the company, and are intended to provide further information about current activities. The frequency of dissemination is at the discretion of your company.

Sustainable development reports are now mandatory for local authorities with more than 50,000 inhabitants and are starting to become commonplace in companies. We can produce for your company a short outline of actions you have taken to promote your company’s sustainable development. This type of document, of 1800 characters on average, includes environmental, economic, social and cultural information as well as covering matters relating to your company’s governance. It is a key document in your CSR (Corporate Social Responsibility) policy. It is also a very practical document that describes actions taken, objectives set, monitoring and evaluation indicators and key figures.

AllTheContent can supply your company with streaming video related to your business sector. In a world where images tell the most powerful story, video is used increasingly by companies to enhance their communications. Video does not supplant the written word, but can strengthen your company’s message, both internally and externally.  Each video lasts for approximately four minutes. If required, the videos can be subtitled in the language of your choice. Our catalogue is available here.

AllTheContent can produce a corporate video to present your company clearly, in a dynamic, contemporary light. These videos, lasting approximately three minutes, can be used to affirm your company’s identity and posted on a variety of social networks, shown at conferences, included on your website, etc. We can use these films to promote your products and services, talk about the key men and women behind them, highlight your achievements, etc., in a way that is enjoyable and easy to watch. This is an original and sophisticated way of showcasing your company.