Emailing and newsletters are great marketing tools to have a direct access to your user base. To be opened, read, appreciated and shared, those newsletters must create real measurable value for the receiver and the value comes from content.

For commercial newsletters, the content needs to be a mix of varied information in order to be both compelling and efficient. The idea is to blend product presentation, announcement of new services, testimonies, case studies and last but not least, a complimentary pack of generic articles and contents on the same topic. This last part can be understood as a "packaging" of the rest of the information, delivering non-commercial value thus ensuring the users go through the newsletter.

Accordingly to your needs, ATC can provide you with a full turnkey solution where we produce all the content for you, including tailor-made news and presentation, to a simple license, where we just provide with the necessary pack of complementary contents. On demand, we can also advice e-mail marketing software and companies.

In the logic of creating value around your core topic, we advice corporations and institutions to use content and newsletter as a differentiator from competition, with the message "they sell services, we deliver value". For instance, banks that provide financial services for real estate financing, to provide content on financing, interest rate, but also on the universe of home and decoration. A health insurance must surely inform about a new product within newsletter, but wellness articles and health advices would surely increase the added value perceived by the customer.