AllTheContent’s service covered all production stages of the fashion shoots. Creatively and editorially, we chose the corporate identity to be used for all the shoots, devised a schedule to fit in with seasonal fashion, worked with photographers on each shoot to optimise content and supervised the retouching of shots for publication in the magazine and on the cover page.
In the field of public relations, we created communication tools on the social media to find potential child models and then made the selection for the shoot, put together all the legal guidance required for productions of this nature and secured the parents’ full and unreserved agreement for the operation.
Finally, in terms of logistics, we handled a number of partnerships with leading companies, such as local and international clothing companies and childcare product manufacturers (for pushchairs and other products).