Part of the France Telecom group, Orange Switzerland evolves in the very tough and tech-savvy Swiss market that has high mobile penetration and fragmented linguistic region. Since 2005, Orange collaborates with ATC on providing quality youth targeted services to end users, under the Orange World brand.

From content providing to site hosting, branded or non-branded, common services go from free WAP news to 3G videos, from interactive applications to mini-sites with premium wallpapers.

As 3G is now really taking off, Orange came to ATC to enrich its services with made-for-mobile youth targeted news program and compelling library of video content.
With the content of our partner Mediatoon, a new “cartoon” section will be open in the shop and present famous branded products such as Kid Paddle, Cubitus, Potlach, Parker&Badger. 

For news, provided with a voice over localized for each linguistic part of the country, users will enjoy daily 3-4 minutes magazine covering all you need to know in traffic generating topics with Gossip News, Video Games News, High Tech News and Video GamesTest, as well as our Music View show with weekly interviews of world famous musicians.

“Since we created the company in 2001, an important axe of development for us was to be able to provide the content youth were craving for but that was not available on mobile for various reasons (technical and licensing obstacles)” explains Founder and CEO Clement Charles. He adds that “ratings and audience prove us rights: if you want to attract new users on new platform, some new content have to be proposed to create a new business”.

For More Information:

Orange CH Video Store
Mediatoon
ATC Mobile Page
ATC Mobile Video Page