As "Cinema Tout Ecran" festival (cinema for all screens) evolves in changing media landscapes, the organization decided to reflect the new screens that are appearing with the "Cinema Tout Mobile" contest, focused on production made for mobile phone.

Combining a position of important actor of the local media scene and a global footprint, ATC has been partnering with the festival since 2005 to promote the event and communicate about it in some direct-to-consumer properties of the press agency.

2007 marks a new step in the partnership with the festival, as AllTheContent is both a sponsor and a member of the jury of "Cinema Tout Mobile" contest. More important, AllTheContent.com will propose a global, cross-media distribution deals to the winner as the "All The Content" award. In addition, ATC will benefit from the contest to scout quality content and find new talents for its network of new media content producers.