News > ATC launches 3 live mobile TV channels in France
10/01/2008
Since November, three ATC's mobile TV channels are in the MOSAIC bouquet, freely available to all users of Bouygues Telecom, Virgin Mobile and NRJ Mobile. Others operators and new channels should follow current presence of Extremity TV, Musicorama TV and Stupido TV. |
As portable video entertainment undergoes some major changes, ATC has teamed with French TV and mobile company ACE Entertainment to revolutionize the mobile TV market. Based in Paris, ACE gained substantial experiences by launching Smoonix TV in 2006, the first ever "made-for-mobile" TV channels with exclusive Asian animation. Encouraged by the tremendous success of this approach, ACE has worked since June on the MOSAIC bouquet that groups channels from different content providers.
The bouquet is based on the very common principle in traditional media: free services drives huge ratings, huge ratings can be easily monetized into profit with ads. Except for some data charge, access to the streaming channels of MOSAIC TV is fully free, with an ad-funded business models. Currently available through Bouygues Telecom, Virgin Mobile and NRJ Mobile in France, the service will be soon distributed to other operators and expand in other territories.
As the bouquet want to attract and retain young revenue-generating targets, ATC channels have the perfect fit to act as a traffic magnet with topics as music, comedy content and extreme sports. Channels are based on our "loop to live TV" offering that contains ten 24/7 specialized channels based on regularly refreshed loops.
Music fans enjoy the localized version of Musicorama TV with artists interviews, music videos, behind the scene report and live concerts extracts, combining discovery of new talent and the biggest music stars. On the sport side, Extremity TV provides its fantastic mix of reports on world-class events and the latest gear as well as exclusive footage of the craziest adrenaline addict and the most recent disciplines impressive images. Non-verbal humor channel Stupido TV has also been selected to enrich to bouquet, with a new localized name MDR TV.
Contact us for more details. |

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