News > ATC joins the GMX platform from Ascent Media to increase TV licensing
01/10/2009
Some best-selling titles of ATC's catalog will be proposed to the large base of media customers of The Global Media Exchange |
GMX – The Global Media Exchange is an online media content marketplace for professionally produced film, television and new media content. Officially launched in September 2009, the platform has films and content from major studios and right owners including long form titles from AllTheContent. "We are logically a strong believer of the online distribution models" explains Clement Charles, CEO and founder of AllTheContent.com, "as we have been pioneers on that market, procuring our online shop for text and video content since 2002 to new media customers. Today, the market and the acceptance of technology in traditional broadcasting are sufficient to successfully deploy a large online market place". The fact that the platform is backed up by industry leader Ascent Media contributes to ATC's confidence in the high market potential on the services. Indeed, adds Clement Charles, "TV sales are driven as much by content quality than by trusted networks of relationship. Therefore, the fact that Ascent Media can already count on a large amount of existing TV clients will impact the sales positively".
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