Based in Biel since 1994, the fully independent group "It's Time Too" is an important player of the free magazine business in Switzerland. Six times per year, ITT publish the "Guide Festival" with a total printout of 600'000 copies distributed for free all over Switzerland with displays in more than 2000 places including nearly 100 Swiss post office, all shops City-Disc and more than 1000 bars, clubs or other trendy locations. Printed on 80'000 copies, FOOOT is a soccer and sport magazine with a trendy societal angle, made available through the same distribution network.

Highly frequented by visitors from Switzerland and abroad, the website "guide-festival.com" will rely on ATC news feed for its daily updates with fresh music news, celebrity gossip and CD reviews, both in French and German. Content are provided and displayed automatically with an XML flow.

For FOOOT, ATC will provide ready-to-print pages with male orientated fitness exercises, high-tech devices and DVD reviews. In addition to deeper versions of those contents, the website will be enriched with various video contents such as high level extreme sports championship in ATC major title "Extremity TV" and comedy series "Hardware Sacrifice" or "The Foot".

On the mobile side, ATC brings its knowledge of the best of both worlds, blending new and traditional media skills with technical knowledge. In a first stage, ATC has discussed with ITT to define a mobile strategy, focus on revenues generation and brand awareness. Combining the perfect target group in its audience and a strong promotion opportunities, ITT has started its services this summers with SMS-based contest as well an offer of real time weather report for festival goers trying to avoid surprise rain during open air concerts. A lot of other revenue generating mobile services are in the pipe.