Based in the highest building of bilingual city Biel, Swiss TXT is a leading national press agency, owned in majority with the Swiss Broadcasting Corporation, the company behind the nearly 10 Swiss nationwide public channels available in the various local languages (German, French, Italian). In addition to widely used teletext services, Swiss TXT also provides standard hard news content to the tv's websites, to mobile operators and with its own direct SMS services.

For ATC, a company like Swiss TXT has always a model to inspire from. "ATC has learned a lot from Swiss TXT cross-media strategy to develop its business" explains ATC's CEO, Clement Charles. "We are therefore delighted and proud to serve such an important company with our content as well as to extend our reach to this new platform".

Having its own internal content production resources, Swiss TXT came to ATC to complement its offering with some highly specialized content of high quality. Providing daily cooking recipes, beauty tips and information about health, nutrition and well-being, ATC services enrich the "Ladies" part of the teletext by providing its compelling contents with proven success. All those content will also be available online, on the Internet version of the teletext services.

http://www.teletext.ch/ (Ladies, from Page 550 to 600)