Swiss leader in providing IT management services for pharmacies of all sizes, groups, independents as well as other retailers, Pharmatic distributes a large range of reliable services to health professionals. The company is part of the OFAC group, the professional cooperative of Swiss pharmacists, serving 75% of Swiss pharmacies with various high added-value services.

PharmaChannel is the latest innovative project of Pharmatic. Following the growing trend of digital out of home communication and digital screens providing content services and advertising to shop visitors, Pharmatic added 8" displays on all its latest models of cash registers. The same content services, combining health related content with highly targeted advertising, are now also available on WiFi screens, located anywhere in the shops, or on large flat TV screens. "Providing health content on screens in such commercial locations creates value for the users, communication opportunities for the pharmacist as well as new revenue streams" explains Clement Charles, CEO of AllTheContent.com.

As cash register tends to be replaced and updated regularly by shop  owners, it is likely that a large amount of Pharmatic's clients will have  these new services in coming years. In addition to possible  advertising, the content induces new opportunities of discussion between customers and pharmacists. It also creates a new type of added value, by providing free relevant advices outside the "sales" relation that is then associated to the shop by customers.

Founder and CEO of AllTheContent.com, pioneer since 2001 of cross  platform business models, Clement Charles is glad and proud that  "ATC keeps adding new and state of the art delivery platforms to its  line up of possible pipes for the content. With the quality of our  content and the great systems created by our partner Pharmatic, we  are confident that this new platform, enriched with quality contents  like  ours, will be a must-have for all health professionals in the soon  to come future".

As exclusive content provider, ATC delivers daily content to PharmaChannel that are automatically published in a growing amount of shops. Customers and health professionals enjoy our daily weather forecast, health advices, wellness or beauty tips. Allthe content is provided in the 3 Swiss national languages (German, Italian and French).

Please contact us for more info and use the below links:

http://www.allthecontent.com

http://www.pharmachannel.ch

http://www.pharmatic.ch