In 2004, AllTheContent.com created the pioneer concept of "liveTV.mob", a 24/7 live TV based on the loop of a content portfolio. The idea was to reflect the practice of mobile consumption (short time of consumption, outside traditional prime time hours) in order to be able to provide services which are truly compelling for the end-users (fresh youth targeted content, perpetual prime time experiences) as well as really competitive price structures for the telecom company.

At the moment, we provide 10 live linear channels based on loops. Some are in local languages, others are non-verbal. Refresh can be daily, weekly or monthly, provided by digital (FTP, teleport) and physical means (DVD, Beta Digi, DV Tape).

All our "loop to live TV" are based on quality programs which have scalable refresh rates and flexible business models (fixed fee, revenue share, free to air with advertising). Those channels have already been deployed by 5 telecom companies in 2007. In the pipe, we plan a lot more deployment as well as new thematic channels.

Client Case

Problem:

Need of a live channel package in parallel to Canal Plus's

ATC's solution:

Partnership with Ace Entertanment to create the Mosaic Mobile package, with 6 live 24-7 channels entirely free for the end users, financed by the advertising sold by TF1