Intimate and widely deployed all over the world in nearly every pocket, mobile has also impressive media capabilities in terms of multimedia content reception or two-way interactions opportunities.

For the mobile, ATC has developed a strategy that combines tradition and originality. Indeed, we consider the mobile as a new media that deserves the same content quality and respect of the final readers/viewers than in well-know traditional medias.

In addition, we also observed, that - although everyone has a mobile - the target group using all multimedia and interactive function of their mobiles where young adults and teenagers, a target group which is not always addressed in the classic media and often ignored in current new media with mass relevance.

Therefore, we created a full line of mobile products that combine excellent content quality with an impressive relevance to the revenue generating target groups… Services can be non-verbal (wallpaper, animation, video tones, games) or provided in the local languages (sms alerts, mms-wap news, video, lbs, live tv).